In the art world, one of the most common publicity tools is the press release. Press releases are intended to be promotional pieces and to inform your followers of your current activities while attracting the interest of new art enthusiasts as well. Press releases have been shown to be a great tool for getting the … Read more
Promoting your art is enormously important to developing a career as an artist. However wonderful your art may be, it won’t find admirers and buyers unless people are introduced to it first – and that’s where the promotion comes in. It might be tempting to simply create art and hope that it’s ‘discovered’ all by itself someday, but it’s not really realistic and doesn’t give your work the chance it deserves to be seen.
There are many different kinds of promotion, and which ones are right for you is something that only you can decide. You can consider local promotional efforts, often a powerful tool particularly if you live in an area where people like to support local talent. There is both the national and international stage to consider – with the internet, you really can reach across the world to find the people who love your work.
The crucial thing to remember is that there’s no substitute for putting thought and energy into your promotion yourself, and that to be successful, your promotional efforts should be consistent, well planned and continuous. For more advice on specific kinds of promotion for your art, check out our helpful articles.
The great advantage of social networks as venues to promote your art is (surprise!) their social nature. While a personal website, attractive is it may be, is basically a static location which people can visit, in social networks you can become a part of a dynamic interaction in which you can spread the word about … Read more
While it’s certainly important to market your artwork online and strive to reach a global audience, it is easy to overlook the importance of reaching out within your local community. Although there may not be as much opportunity there in terms of art fair and gallery exposure, there are other ways to make those important … Read more
A website is pretty much a must-have for every independent artist today. In our networked age, the first thing any potential buyer of your work will do upon hearing your name is Google you – and look for your resume and, mainly, your art. There are a few standard site formats you can use for … Read more
Michelle Williams once said “an interview is like a minefield.” She was referring to interviews with journalists, and of course that’s a whole different ball game, but it’s true that if you have an interview lined up – with a gallery owner, a potential sponsor or an agent, you have to come prepared… and tread … Read more
“Action is the foundational key to all success,” said Pablo Picasso, and who better to look to for advice about how to promote your art? You have to be active in promoting your art, and writing a newsletter is one of the most effective – and least expensive – marketing tools you can use to … Read more